Product (business)

Outword Magazine Interview

Barefoot Wine’s Founders Do Well By Doing Good The story of how Michael Houlihan and Bonnie Harvey in 1986 launched… Read More

12 years ago

Kindred Spirits, Fellow Travelers, and Strategic Partners

One of the most effective and often over-looked resources to build and grow your business  is strategic alliances. “Partnerships” with… Read More

13 years ago

A Solid Business Foundation is Necessary for Success

When you build a house, the foundation must be laid strong and straight. If it’s not, the framers try to… Read More

13 years ago

Improve Your Chances of Success by Starting Small and Carefully

As long as your product is not in a specific market or retailer, it can’t be discontinued. Once you are… Read More

13 years ago

Dress for Success (Especially in the Office)

Many companies these days seem to think that they are giving their office staff some kind of a benefit by… Read More

13 years ago

Positive Company Culture is critical to Growth and Survival – Part 3

This is the third part in the series about the original Barefoot culture. Culture really sets the tone, boundaries, and expectations the… Read More

13 years ago

Positive Company Culture is critical to Growth and Survival – Part 2

A company survives and grows due to sales and the loyalty of customers and staff. Sales are based on price,… Read More

13 years ago

Beware of “Money Saving” Suggestions from Your Non-Sales Staff

 Let’s start by realizing that there are really only two divisions in every company, Sales and Sales Support. Since Sales… Read More

13 years ago

Distribution: The Distance between a Great Product and a Sale – Part 4

                     In the  previous three posts we have given just a few examples of the importance of Channel Distribution Management in… Read More

13 years ago

The Easiest Way to Lose your Customer

If you think all you’re selling is a product, think again. In order to continue to do business with your… Read More

13 years ago