Kindred Spirits, Fellow Travelers, and Strategic Partners
GOING MY WAY - NEED A LIFT?
One of the most effective and often over-looked resources to build and grow your business is strategic alliances. “Partnerships” with other businesses and organizations who benefit by your success can help you meet your bills, get the word out about your company, and...
A Solid Business Foundation is Necessary for Success
WOULD YOU WORK FOR YOURSELF? WOULD YOU BUY YOUR OWN PRODUCT?
When you build a house, the foundation must be laid strong and straight. If it’s not, the framers try to make up for it. When they can’t, the drywall guys try to make up for it. When they can’t, the painters try to make up for it. When they can’t, you’re going to have...
Improve Your Chances of Success by Starting Small and Carefully
TEST THE WATER BEFORE YOU JUMP IN WITH BOTH FEET!
As long as your product is not in a specific market or retailer, it can’t be discontinued. Once you are discontinued you may never get back. You’ve got one shot. Take careful aim and hit just one bullseye at a time. The shotgun approach may get you more distribution...
Dress for Success (Especially in the Office)
SEND A SILENT AND POWERFUL MESSAGE: PROFESSIONAL CUSTOMER SERVICE HERE!
Many companies these days seem to think that they are giving their office staff some kind of a benefit by letting them dress any way they want. Business casual has become casual and casual has become downright scruffy. What happens when Mr. Big walks into your company...
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