Why Are You Going into Business?

Why Are You Going into Business?

GET YOUR PEANUT IN FRONT OF THE ELEPHANT

The first question we ask prospective clients is, “Why are you going into business?” This seems like an obvious first question, but most folks considering taking the big leap don’t really give it the attention it deserves. The answer can determine your strategy,...
Be Ready For That Big Buyer

Be Ready For That Big Buyer

KNOW WHAT SHE WANTS TO SEE

Finally, you got a lucky break! That big chain stores buyer will finally see you. Your mind is racing with the possibilities: your product in all of her stores, access to all of her customers, your brand “takes off!” Not so fast, Bucko! Do you even know...