by Michael Houlihan & Bonnie Harvey | Business Blog
We’ve often said, “If you really want to change things, put a buck on it.” That philosophy has been recently documented by Nielsen, the leader in CPG market data. The biggest mega trend we see for 2019 is being driven by consumers who want to “vote with their... by Michael Houlihan & Bonnie Harvey | Business Blog
When we built the Barefoot Wine brand, we lived and died on the latest Nielsen ratings. So if you are in the packaged goods space, you want to pay careful attention to the latest Nielsen report “How and Why Sustainability is Gaining Momentum with... SAME ORDER AS LAST TIME!
by Michael Houlihan & Bonnie Harvey | Business Blog
It seems so wonderful at first. You don’t have leave the house to go shopping anymore! Everything just shows up at your door. But after a while you start to sense that something is missing… You’re starting to get bored with the same old stuff that you get in your food... “LET’S POSTPONE THAT MAJOR PURCHASE!”
by Michael Houlihan & Bonnie Harvey | Business Blog
A small business owner recently asked us if we thought Washington’s indecision over the health care issue could affect her business. Our answer was not the one she wanted to hear. It has been the public’s willingness to commit to the purchases of new cars,...