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  • BOOKS
    • The Barefoot Spirit (Audiobook)
    • The Barefoot Spirit (Paperback)
    • The Barefoot Spirit Book Endorsements
    • The Entrepreneurial Culture
    • The Barefoot Startup’s GPS
    • Shelf Smarts
    • Skyrocket Your Sales
  • ADVISORS
  • SPEAKING
    • HIRE MICHAEL & BONNIE
    • Speaking Topics
    • BUSINESS SCHOOL TESTIMONIALS
    • Conference Testimonials
  • NEWS
  • PRESS
    • Contributed Articles
    • Media Resources
    • Media Hits
  • ABOUT
    • CONTACT
Positive Company Culture is critical to Growth and Survival – Part 2

Positive Company Culture is critical to Growth and Survival – Part 2

CUSTOMER SERVICE AND STAFF ACKNOWLEDGEMENT ARE ESSENTIAL

by Michael Houlihan & Bonnie Harvey | Business Blog

A company survives and grows due to sales and the loyalty of customers and staff. Sales are based on price, value, dependability, integrity, availability and perception. The basis of perception is image, networking, and more recently, the transparency of the producer....
Distribution: The Distance between a Great Product and a Sale – Part 4

Distribution: The Distance between a Great Product and a Sale – Part 4

CHANNEL DISTRIBUTION MANAGEMENT TRUMPS PRODUCTION

by Michael Houlihan & Bonnie Harvey | Business Blog

                     In the  previous three posts we have given just a few examples of the importance of Channel Distribution Management in product design. Here we will examine two of the most important factors in product distribution through conventional channels:...
How To Get Your Product To The Market

How To Get Your Product To The Market

The Seven Sales

by Michael Houlihan & Bonnie Harvey | Business Blog

You may have a great product at a great price, and people may really want it, but that doesn’t mean you can get it to them. If your product is sold in retail stores, like most consumer goods, it probably has to go through conventional distribution channels. In order...
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Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

Recent Posts

  • The Barefoot Spirit: How Hardship, Hustle & Heart Built America’s #1 Wine Brand 🍷
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About Michael & Bonnie:

Michael Houlihan and Bonnie Harvey help companies become more entrepreneurial. They co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand. Read more about their humble beginnings to their creation of an international best-selling wine label HERE.

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