CHANNEL DISTRIBUTION MANAGEMENT TRUMPS PRODUCTION
by Michael Houlihan & Bonnie Harvey | Business Blog
In the previous three posts we have given just a few examples of the importance of Channel Distribution Management in product design. Here we will examine two of the most important factors in product distribution through conventional channels:... GIVE YOUR PRODUCT A CHANCE
by Michael Houlihan & Bonnie Harvey | Business Blog
When the producers of any product first go into business, they tend to think they are in the production business. In fact, if they are to succeed, they are in the Distribution Management business. Distribution Management trumps production because without it, your... The Seven Sales
by Michael Houlihan & Bonnie Harvey | Business Blog
You may have a great product at a great price, and people may really want it, but that doesn’t mean you can get it to them. If your product is sold in retail stores, like most consumer goods, it probably has to go through conventional distribution channels. In order...