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Distribution: The Distance between a Great Product and a Sale – Part 4

Distribution: The Distance between a Great Product and a Sale – Part 4

CHANNEL DISTRIBUTION MANAGEMENT TRUMPS PRODUCTION

by Michael Houlihan & Bonnie Harvey | Business Blog

                     In the  previous three posts we have given just a few examples of the importance of Channel Distribution Management in product design. Here we will examine two of the most important factors in product distribution through conventional channels:...
Distribution: The Distance between a Great Product and a Sale – Part 3

Distribution: The Distance between a Great Product and a Sale – Part 3

GIVE YOUR PRODUCT A CHANCE

by Michael Houlihan & Bonnie Harvey | Business Blog

When the producers of any product first go into business, they tend to think they are in the production business. In fact, if they are to succeed, they are in the Distribution Management business. Distribution Management trumps production because without it, your...
How To Get Your Product To The Market

How To Get Your Product To The Market

The Seven Sales

by Michael Houlihan & Bonnie Harvey | Business Blog

You may have a great product at a great price, and people may really want it, but that doesn’t mean you can get it to them. If your product is sold in retail stores, like most consumer goods, it probably has to go through conventional distribution channels. In order...
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About Michael & Bonnie:

Michael Houlihan and Bonnie Harvey help companies become more entrepreneurial. They co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand. Read more about their humble beginnings to their creation of an international best-selling wine label HERE.

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