Right After you make the First Sale
by Michael Houlihan & Bonnie Harvey | Business Blog
If you think all you’re selling is a product, think again. In order to continue to do business with your new buyer, you must also sell a service. The demand for customer service increases significantly after the first sale is made. That’s when your customer sees if... Outsource Everything but Quality, Sales and Customer Service
by Michael Houlihan & Bonnie Harvey | Business Blog
For the most part, there is usually no shortage of products. There is, however, a big shortage of Purchase Orders. Why tie up precious dollars in bricks and mortar when you really need to spend them on marketing and merchandising? It’s possible, and in many cases... The 10 Big “No-No’s”
by Michael Houlihan & Bonnie Harvey | Business Blog
Recently, while attending a Wine Industry Symposium, I had the good fortune to sit next to a fellow consultant, James J. Downes of BBK, an international business advisory firm. Over lunch, the conversation quickly got down to what we each thought were the biggest... The 4 Pillars of a Positive Company Culture
by Michael Houlihan & Bonnie Harvey | Business Blog
Some people think “culture” is what you get in your yogurt. So called “company culture” starts from the top and permeates throughout your organization. The attitudes, principles, philosophies and values of owners like you and your managers shape the decisions,... The Seven Sales
by Michael Houlihan & Bonnie Harvey | Business Blog
You may have a great product at a great price, and people may really want it, but that doesn’t mean you can get it to them. If your product is sold in retail stores, like most consumer goods, it probably has to go through conventional distribution channels. In order...