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The Easiest Way to Lose your Customer

The Easiest Way to Lose your Customer

Right After you make the First Sale

by Michael Houlihan & Bonnie Harvey | Business Blog

If you think all you’re selling is a product, think again. In order to continue to do business with your new buyer, you must also sell a service. The demand for customer service increases significantly after the first sale is made. That’s when your customer sees if...
The 8 Principles of Successful Outsourcing

The 8 Principles of Successful Outsourcing

Outsource Everything but Quality, Sales and Customer Service

by Michael Houlihan & Bonnie Harvey | Business Blog

For the most part, there is usually no shortage of products. There is, however, a big shortage of Purchase Orders. Why tie up precious dollars in bricks and mortar when you really need to spend them on marketing and merchandising? It’s possible, and in many cases...
Is Your Company Doing these Things?

Is Your Company Doing these Things?

The 10 Big “No-No’s”

by Michael Houlihan & Bonnie Harvey | Business Blog

Recently, while attending a Wine Industry Symposium, I had the good fortune to sit next to a fellow consultant, James J. Downes of BBK, an international business advisory firm. Over lunch, the conversation quickly got down to what we each thought were the biggest...
Does Your Company Culture Give Rise to Great Ideas?

Does Your Company Culture Give Rise to Great Ideas?

The 4 Pillars of a Positive Company Culture

by Michael Houlihan & Bonnie Harvey | Business Blog

Some people think “culture” is what you get in your yogurt. So called “company culture” starts from the top and permeates throughout your organization. The attitudes, principles, philosophies and values of owners like you and your managers shape the decisions,...
How To Get Your Product To The Market

How To Get Your Product To The Market

The Seven Sales

by Michael Houlihan & Bonnie Harvey | Business Blog

You may have a great product at a great price, and people may really want it, but that doesn’t mean you can get it to them. If your product is sold in retail stores, like most consumer goods, it probably has to go through conventional distribution channels. In order...
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Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

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About Michael & Bonnie:

Michael Houlihan and Bonnie Harvey help companies become more entrepreneurial. They co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand. Read more about their humble beginnings to their creation of an international best-selling wine label HERE.

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