CHANNEL DISTRIBUTION MANAGEMENT TRUMPS PRODUCTION
by Michael Houlihan & Bonnie Harvey | Business Blog
In the previous three posts we have given just a few examples of the importance of Channel Distribution Management in product design. Here we will examine two of the most important factors in product distribution through conventional channels:... GIVE YOUR PRODUCT A CHANCE
by Michael Houlihan & Bonnie Harvey | Business Blog
When the producers of any product first go into business, they tend to think they are in the production business. In fact, if they are to succeed, they are in the Distribution Management business. Distribution Management trumps production because without it, your...