What Keeps Entrepreneurs Going?
VALIDATION FUELS TENACITY
Tenacity is considered to be the single most important ingredient in entrepreneurial success, but there’s something else that supports, fuels, and even justifies tenacity. We were recently asked what kept us going when we were under-financed, ill-prepared, and...
Gaining Traction in the Marketplace takes Tenacity and Focus
IT JUST TOOK OFF! – NOT
You may hear about a brand that “just took off.” From our perspective, very few brands just take off. What’s more likely is that they started out small and sometimes took years to gain traction. As we’ve said many times before, it’s not the quality of the product, the...
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