How to Turn Your Customers Into Advocates (even during a pandemic)
The pandemic has resulted in many businesses closing. Many are hanging on by a thread. Others have been turned upside down. And many more have lost customers and sales. What can you do about it? Some may advise you to advertise more. That can be effective. But there... Why It’s Time to Stop Trying to Have Virtual Conferences on Your Phone
Just like everybody else these days, we are being thrust into virtual conferences. We had them before Covid-19, but now they are mandatory. Unfortunately, this situation was thrust upon us so fast that we didn’t have time to develop and agree upon a set of virtual... How Resourcefulness Can Help Your Business Survive Major Disruptions
Since some of us are still locked down, we may as well have some fun perfecting one of the two most commonly heralded ingredients of entrepreneurial success, resourcefulness. The other one is tenacity, and together they make an unbeatable duo that most successful...
Pandemic Mentality Drives Older, Big Brand Growth … at First
According to Thomas Heath writing for the Washington Post, an interesting anomaly is taking place in the brand world. Older big brands are taking off again. This is a trend we didn’t see coming, but we should have. When people are uncertain, they seem to gravitate...
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