A fear consciousness tends to create tunnel vision when we allow our fight-or-flight mechanisms to take over. The clear path to the best solution can be hidden from view when we are blinded by negative emotions. In our desperation to quickly solve a problem and move on, we can easily make wrong decisions. Most of our worst decisions were made in a state of fear.
If you are in business, uncertainties and threats to your success abound. They’re not going away. Downright disasters are to be expected now and then. Your financial survival will be on the line. Business is always going to be risky and pop-up problems are the norm. The sooner you realize this, the faster you can get on with developing the “bullet-proof” attitude you’ll need to cope, contain, and crush these daily challenges.
Just knowing that you have a systematic process to tackle your daunting business challenges will help give you the attitude of confidence you need. Fear can blind you when you need your vision, focus, and foresight the most.
When we started freaking out over the latest emergency, we all got a laugh when Bonnie screamed, “For God’s sake, DON’T PANIC!”
Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.
Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.
They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.
Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.
To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.
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