by The Barefoot Spirit | Business Blog
After selling Barefoot Wine, we helped our acquirer maintain the “Barefoot Spirit,” which led to Barefoot becoming the world’s largest wine brand. This experience taught us valuable lessons about large companies. We advised start-ups and build-ups,... by The Barefoot Spirit | Business Blog
Did you know Bonnie M. Harvey and I have a FREE audiobook chapter of our NYT Best Seller, The Barefoot Spirit? “A Sherwood Players Production, featuring a full ensemble cast including Hollywood Legends Ed Asner and Gigi Perreau, an original cinematic score,... by The Barefoot Spirit | Business Blog
Customers crave compelling narratives they can identify with and root for, turning brands into heroes. For example, Barefoot Cellars capitalized on its David vs. Goliath battle against a French wine giant, winning customers’ hearts and wallets with their... by The Barefoot Spirit | Business Blog
So often we see great brands derailed. They seem to have lost track of their purpose and style, their principles and commitments. They often get watered down and diluted by corporate governance, standardization, and complacency. What happened? They lost their spirit,... by The Barefoot Spirit | Business Blog
“We were truly honored to have hosted the founders of Barefoot Wine, Michael Houlihan and Bonnie M. Harvey, at our Startup Summit Grand Finale. Their inspiring stories about how entrepreneurship has transformed their lives in the industry left a lasting impact...