Customers crave compelling narratives they can identify with and root for, turning brands into heroes. For example, Barefoot Cellars capitalized on its David vs. Goliath battle against a French wine giant, winning customers’ hearts and wallets with their underdog story.

Stories not only build brand credibility but also attract supporters who resonate with a brand’s values. By showcasing principles through real-life challenges and decisions, brands become more convincing. Moreover, storytelling entertains and engages audiences, making brand history binge-worthy and memorable.
Spoken stories are particularly effective, as listeners actively participate, creating mental connections that enhance recall.

The Business Audio Theatre Team specializes in crafting and performing brand stories, breathing life into your brand narrative, and engaging your audience. Let us help you turn your story into a powerful tool for brand success!

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Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at

To make inquiries for keynote speaking, trainings or consulting, please contact