The Barefoot Spirit | The Barefoot Spirit

Your brand’s promise is defined by customers’ experiences, not by marketing. Attempting to rewrite history or deny past mistakes erodes credibility.

“You can fool some of the people all of the time and all of the people some of the time, but you can’t fool all of the people all of the time.” – Abraham Lincoln Your brand’s promise is defined by customers’ experiences, not by marketing. Attempting to rewrite history...

Logos for CPG Brand Builders Require Special Design Considerations / You Get What You Pay For!

by The Barefoot Spirit | Business Blog

While free logo makers are tempting, they often fail to meet the unique needs of CPG brand logos. These logos must account for the following: – Surface Variations: CPG products come in various shapes and sizes, not just flat surfaces. – Handling...

At the Customer Experience Level, Your Sales and Consumer Care People Know More than Your Marketing and Production People

by The Barefoot Spirit | Business Blog

At the Customer Experience Level, Your Sales and Consumer Care People Know More than Your Marketing and Production People 1. Customer Experience and Consumer Care: Marketing teams excel in creating plans, strategies, and branding, but they must adapt based on feedback...

Are you or someone you know thinking of starting a business? 🤔

by The Barefoot Spirit | Business Blog

Maybe you’re in school to learn more about entrepreneurship… You know, starting a business can be both exciting and terrifying at the same time! Trust me… we’ve been there. 🍷 Watch the full video HERE. Who We Are Michael Houlihan and Bonnie...

The 3️⃣ Critical Relationships that Determine the Customer Experience

by The Barefoot Spirit | Business Blog

Does my brand love me back? Dependable Access: Your product must be consistently available. Customers buy because your product is always in stock. If it’s not, they’ll switch to a more reliable competitor. Even loyal customers will leave if your product...