The Barefoot Spirit | The Barefoot Spirit

What is a Brand if not the Founder’s Legacy, Concept, and Intention?

So often we see great brands derailed. They seem to have lost track of their purpose and style, their principles and commitments. They often get watered down and diluted by corporate governance, standardization, and complacency. What happened? They lost their spirit,...

From Wine to Hollywood… 🎬

by The Barefoot Spirit | Business Blog

After selling Barefoot Wine, we helped our acquirer maintain the “Barefoot Spirit,” which led to Barefoot becoming the world’s largest wine brand. This experience taught us valuable lessons about large companies. We advised start-ups and build-ups,...

FREE audiobook chapter of our NYT Best Seller, The Barefoot Spirit!

by The Barefoot Spirit | Business Blog

Did you know Bonnie M. Harvey and I have a FREE audiobook chapter of our NYT Best Seller, The Barefoot Spirit? “A Sherwood Players Production, featuring a full ensemble cast including Hollywood Legends Ed Asner and Gigi Perreau, an original cinematic score,...

In business, sales often hinge on more than just product features.

by The Barefoot Spirit | Business Blog

Customers crave compelling narratives they can identify with and root for, turning brands into heroes. For example, Barefoot Cellars capitalized on its David vs. Goliath battle against a French wine giant, winning customers’ hearts and wallets with their...

What is a Brand if not the Founder’s Legacy, Concept, and Intention?

by The Barefoot Spirit | Business Blog

So often we see great brands derailed. They seem to have lost track of their purpose and style, their principles and commitments. They often get watered down and diluted by corporate governance, standardization, and complacency. What happened? They lost their spirit,...