Michael Houlihan & Bonnie Harvey | The Barefoot Spirit

Maybe Brick-and-Mortar Retail is Just Changing, Not Dying

by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Article

If you were born between 1997 and 2012 you are referred to as “Gen Z.” Makes you wonder what’s next, since “Z” is the last letter of the alphabet. But that aside, this new generation prefers to shop in old fashioned brick-and-mortar stores. Why? Because it’s...

The Birth of Business Audio Theater

PERFORMING BUSINESS PRINCIPLES

by Michael Houlihan & Bonnie Harvey | Business Blog

We’re getting pretty excited! We are about to launch something entirely new. We’ve taken our New York Times bestseller,The Barefoot Spirit, How Hardship, Hustle, and Heart Built America’s #1 Wine Brand, and turned it into an audio theater play. We’ve been working in...

Pakistan Takes a Stand on Single-Use Plastic Bags

“PAPA’S GOT A BRAND NEW BAG” -James Brown

by Michael Houlihan & Bonnie Harvey | Business Blog

Taking a trip to Kenya? Leave you plastic bags at home or face a $40,000 fine with up to 4 years in prison! Seems a little over the top? Two years ago, the Kenyans suddenly enacted the world’s toughest ban against single-use plastic bags. According to the Kenyans, “A...

The Tariffs are a Bad Idea!

POPULISM IS EXPENSIVE!

by Michael Houlihan & Bonnie Harvey | Business Blog

Trade wars never completely go away. Once a market can no longer afford your products, they shop elsewhere. Once they have established a new supplier or developed a less expensive alternative, you are basically done in that market! The problem with populism is that it...

THE NEXT STEP IN BUSINESS AUDIO? ASK THE CROWD!

by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Article

STORY AS COMMUNICATION, FROM CAVEMAN TO WALKMAN When humans listen to a story something amazing happens. each individual in a crowd reaches into their own personal memories to create and complete the scenes in which the action takes place. In other words, they source...