The Barefoot Spirit Defined

The Barefoot Spirit Defined

IT TAKES HARDSHIP, HUSTLE, AND HEART TO SUCCEED

Many people have asked us, “What are you guys selling, exactly?” We are no longer selling wine. Now we sell books, speaking engagements, and consulting services, and what we really have to offer is an idea. We call it, “the barefoot spirit.” Simply stated, the...
Wine Business Monthly

Wine Business Monthly

 by Cyril Penn | May 24, 2013 | 2:35 PM So I finished reading my advance copy of The Barefoot Spirit: How Hardship, Hustle, and Heart built America’s #1 Wine Brand (written with Rick Kushman). It was officially released last week. These days, Barefoot is owned by...