by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Article
There’s so much noise out there, you don’t have the luxury to try to be all things to all people. You must focus on the core value you offer to your customer. We are successful consumer brand developers, but we made a ton of mistakes before we finally achieved our... by Michael Houlihan & Bonnie Harvey | Business Blog
M&B were interviewed on “The Nonprofit Exchange” by host, Hugh Ballou. To listen to the interview, please click the play button below: Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling... by Michael Houlihan & Bonnie Harvey | Business Blog
M&B were interviewed on KPFK 90.7 FM by host, Christine Blosdale. To watch the interview, please click the YouTube play button below: Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling... by Michael Houlihan & Bonnie Harvey | Business Blog
M&B were interviewed on SuccessCast by host, Scott Deming. To listen to the interview, please visit SuccessCast. Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot... by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Article
As successful brand builders, we are often asked, “What is the biggest single mistake that new consumer product brand builders make?” Our answer is always the same: “They focus on production and not on sales!” Unfortunately, the first thing that goes through most...