Taking a new Australian wine label to the US means competing against entrenched brands who have worked hard to build their market and earn their shelf space. It is a highly competitive marketplace that needs constant attention and dedicated sales teams – very expensive tasks for small, international brand owners.
Luckily, Australian wine has had a recent resurgence in popularity across the USA. Due in part to the strength of the US dollar, the growing distributor, retailer and consumer awareness of Australia’s knack for high quality offerings at affordable price has driven Aussie wine sales to heights not seen in decades. In order to lend your sales number to the developing picture of Australia’s recent trend, you will want to take advantage of as many innovative cash flow strategies as you can to float yourself while you build your market and get your feet on solid ground. Read more….