We presented our offering to their members of over 300 entrepreneurs – and we were allowed One Minute!! Not only that, but we had to do it in their “3-G” format, “Got, Give, and Get.” What have you got? What do you give? And what do you want to get? And the time limit is strictly enforced with two members in the back of the room who hold up flags at half-mast when your time is just about out, straight up when your time is out and wave them profusely when you are over time.
The reason for the strict structure becomes obvious when you experience the event. There are 50 presenters, all VIPs from government to Hollywood, from startups to captains of industry. They all get their chance to engage the members in an intense networking session right after all the presentations are complete. Founder David Cogan and his team have done a masterful job of executing such a comprehensive event for so many attendees, with fastidious attention to logistics, details, and protocols. And it works very well!
We meet tons of folks and have tons of follow-ups. And we learned a tremendous amount from the other presenters. We were honored to be among such an august lineup! This was all thanks to our friend Mark Boundy, an Eliances member, who heard us speak in San Francisco at the C-Suite Network conference. He not only sponsored us as presenters at the Eliances Grand Table event, but he generously invited us to stay at his beautiful Scottsdale home. He knew this would be perfect timing for the launch of our new audiobook, and it was the perfect audience!
So, what about that 60-second Got, Give, and Get pitch? Well, it definitely forced us to get right down to business and state our proposition in succinct terms. It took us over an hour to get it down to 1 minute. But, for your consideration, we are offering it to here in the hopes you will share it so others will benefit from our message:
GOT (MICHAEL) 20 sec
GIVE (MICHAEL) 15 sec
GET (BONNIE) 25 sec
Well, it was short and sweet, but it got us over 100 business cards from Eliances members who wanted to discover how we can work together to utilize this new form of business audio theatre. We are grateful for the opportunity to participate in this enthusiastic and heavily networked community. We look forward to working with all our new contacts to demonstrate the viability of this new format and attracting others who want to have their story performed! www.barefootaudiobook.com
Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.
Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.
They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.
Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.
To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.
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You both did an incredible presentation at the Eliances GRANDtable. The entire state of AZ now knows of your presence. We were honored to have you both experience it and look forward to getting you more involved within the Eliances community.