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  • BOOKS
    • The Barefoot Spirit (Audiobook)
    • The Barefoot Spirit (Paperback)
    • The Barefoot Spirit Book Endorsements
    • The Entrepreneurial Culture
    • The Barefoot Startup’s GPS
    • Shelf Smarts
    • Skyrocket Your Sales
  • ADVISORS
  • SPEAKING
    • HIRE MICHAEL & BONNIE
    • Speaking Topics
    • BUSINESS SCHOOL TESTIMONIALS
    • Conference Testimonials
  • NEWS
  • PRESS
    • Contributed Articles
    • Media Resources
    • Media Hits
  • ABOUT
    • CONTACT
5 Missteps and Remedies for Building a Consumer Packaged Goods Brand from Ground Zero

5 Missteps and Remedies for Building a Consumer Packaged Goods Brand from Ground Zero

by Michael Houlihan & Bonnie Harvey | Business Blog

Misstep #1: private label You need capital so you provide your product to a retailer as their house, control, or own brand. Now you are a commodity supplier. Now you are no longer building your brand. Now they have you over the barrel since you can (and will!) be...
Hawke Talk Podcast

Hawke Talk Podcast

by Michael Houlihan & Bonnie Harvey | Business Blog

Michael was interviewed on “Hawke Talk” by host, Erik Huberman. To listen to the podcast, please click the play button below:             Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling...
The Voices of CX Podcast Interview

The Voices of CX Podcast Interview

by Michael Houlihan & Bonnie Harvey | Business Blog

M&B were interviewed on “The Voices of CX Podcast” by host, Mary Drumond       Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart...
5 Missteps and Remedies for Building a Consumer Packaged Goods Brand from Ground Zero

Americans are Getting a Crash Course in Distribution Management

by Michael Houlihan & Bonnie Harvey | Business Blog

As consumer-packaged-goods (CPG) brand building advisors with real-world experience on how to build a successful brand, we are taking a special interest in the formidable challenges governments and private companies face in trying to manage the distribution of the...
The Published Author Podcast

The Published Author Podcast

by Michael Houlihan & Bonnie Harvey | Business Blog

M&B were interviewed on the “Published Author Podcast” by host, Josh Steimle. To listen to the interview, please press the play button below:             Who We Are Michael Houlihan and Bonnie Harvey co-authored the New...
Last Post for The Barefoot Spirit

Last Post for The Barefoot Spirit

“THAT’S ALL FOLKS!”

by Michael Houlihan & Bonnie Harvey | Business Blog

We have been writing weekly posts for The Barefoot Spirit since 2011, ten years. And in that decade we have been sharing our hard-learned business lessons in hopes of saving you the pain we went through. 500 Articles In the process, we have written over 500 articles...
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Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

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About Michael & Bonnie:

Michael Houlihan and Bonnie Harvey help companies become more entrepreneurial. They co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand. Read more about their humble beginnings to their creation of an international best-selling wine label HERE.

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