Bloomberg Radio "Taking Stock" Interview
While in NYC, we had the opportunity to be interviewed on Bloomberg’s “Taking Stock” radio show. Click on the play button below, to listen to the interview.. Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times...
3 Ingredients for Success: Hardship, Hustle, and Heart
THE SUBTITLE OF OUR BOOK, THE BAREFOOT SPIRIT
We’ve been asked why we subtitled our book, “How Hardship, Hustle, and Heart Built America’s #1 Wine Brand.” It is because we believe these three ingredients are seminal to our success. But what are they exactly, in the context of business? How...
Women Entrepreneurs Radio with Deborah Bailey
Bonnie Harvey is the co-founder of Barefoot Cellars along with partner Michael Houlihan. She was Vice President and “The Original Foot” for 19 years. There she had a wide variety of duties, doing whatever was necessary to operate the business. While Michael’s role was...
Why Worthy Cause Marketing Works
GIVE MEMBERS A SOCIAL REASON TO BUY!
We are often asked, “What’s the difference between ‘Cause’ Marketing and ‘Worthy Cause’ Marketing?” The most obvious difference is the intention of the marketing. With Cause Marketing, the emphasis seems to be on creating an image that your company is sponsoring a...
Floyd Smith Water Cooler
Tomorrow, we have the honor of being interviewed by our friend Matt DiGeronimo, Host of The Smith Floyd Water Cooler. Matt wrote a fantastic book review about our book, The Barefoot Spirit and we will post some snippets and link you to the full article on his website....
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