THE SUBTITLE OF OUR BOOK, THE BAREFOOT SPIRIT
by Michael Houlihan & Bonnie Harvey | Business Blog
We’ve been asked why we subtitled our book, “How Hardship, Hustle, and Heart Built America’s #1 Wine Brand.” It is because we believe these three ingredients are seminal to our success. But what are they exactly, in the context of business? How... by Michael Houlihan & Bonnie Harvey | Business Blog
Bonnie Harvey is the co-founder of Barefoot Cellars along with partner Michael Houlihan. She was Vice President and “The Original Foot” for 19 years. There she had a wide variety of duties, doing whatever was necessary to operate the business. While Michael’s role was... GIVE MEMBERS A SOCIAL REASON TO BUY!
by Michael Houlihan & Bonnie Harvey | Business Blog
We are often asked, “What’s the difference between ‘Cause’ Marketing and ‘Worthy Cause’ Marketing?” The most obvious difference is the intention of the marketing. With Cause Marketing, the emphasis seems to be on creating an image that your company is sponsoring a... by Michael Houlihan & Bonnie Harvey | Business Blog
Tomorrow, we have the honor of being interviewed by our friend Matt DiGeronimo, Host of The Smith Floyd Water Cooler. Matt wrote a fantastic book review about our book, The Barefoot Spirit and we will post some snippets and link you to the full article on his website.... by Michael Houlihan & Bonnie Harvey | Business Blog
BOISE, Idaho (KBOI) – The founders of Barefoot Wine have a new book out talking about their unique journey of building one of the countries top selling wines. Although it may not have happened if not for the current owner of a Boise restaurant. Michael... GUTS, TENACITY, AND OPPORTUNITY
by Michael Houlihan & Bonnie Harvey | Business Blog
We are now part of a program to help post-9/11 disabled veterans become successful entrepreneurs. Later this month we will be honored to share our entrepreneurial experience with some of these courageous heroes. It is our hope that the lessons we learned will help...