The Barefoot Spirit
  • BOOKS
    • The Barefoot Spirit (Audiobook)
    • The Barefoot Spirit (Paperback)
    • The Barefoot Spirit Book Endorsements
    • The Entrepreneurial Culture
    • The Barefoot Startup’s GPS
    • Shelf Smarts
    • Skyrocket Your Sales
  • ADVISORS
  • SPEAKING
    • HIRE MICHAEL & BONNIE
    • Speaking Topics
    • BUSINESS SCHOOL TESTIMONIALS
    • Conference Testimonials
  • NEWS
  • PRESS
    • Contributed Articles
    • Media Resources
    • Media Hits
  • ABOUT
    • CONTACT
Select Page
  • BOOKS
    • The Barefoot Spirit (Audiobook)
    • The Barefoot Spirit (Paperback)
    • The Barefoot Spirit Book Endorsements
    • The Entrepreneurial Culture
    • The Barefoot Startup’s GPS
    • Shelf Smarts
    • Skyrocket Your Sales
  • ADVISORS
  • SPEAKING
    • HIRE MICHAEL & BONNIE
    • Speaking Topics
    • BUSINESS SCHOOL TESTIMONIALS
    • Conference Testimonials
  • NEWS
  • PRESS
    • Contributed Articles
    • Media Resources
    • Media Hits
  • ABOUT
    • CONTACT
Cause Marketing or Worthy Cause Marketing?

Cause Marketing or Worthy Cause Marketing?

THE DIFFERENCE IS MAKING A DIFFERENCE

by Michael Houlihan & Bonnie Harvey | Business Blog

The nation’s #1 wine brand was built without relying on commercial advertising. Instead, while building the Barefoot Wine brand, we used what we termed, “Worthy Cause Marketing.” Every business faces the same problems. How do you get the word out about your product or...
Piggy Bank Promotions Interview with Michael and Bonnie

Piggy Bank Promotions Interview with Michael and Bonnie

by Michael Houlihan & Bonnie Harvey | Business Blog

  Michael and Bonnie were interviewed by Wendy Meyeroff of Piggy Bank Promotions. Please check out their interview HERE    We’ve pretty much all heard the story of how Steve Jobs and his partner developed the Apple computer in their garage. Well, how...
Business Owner’s Toolkit Interview with Michael and Bonnie

Business Owner’s Toolkit Interview with Michael and Bonnie

by Michael Houlihan & Bonnie Harvey | Business Blog

  Michael Houlihan was interviewed by Greg Corombos on The Business Owner’s Toolkit radio show on February 4, 2013. Please click HERE for the interview. Business Owner’s Toolkit Radio Show Business Owner’s Toolkit is a fast-paced, entertaining,...
Surfrider Foundation Wavemaker Award Ceremony

Surfrider Foundation Wavemaker Award Ceremony

by Michael Houlihan & Bonnie Harvey | Business Blog

On February 23, we were honored to receive the 2012 Wavemaker Award by The Surfrider Foundation in Dana Point, CA. The Wavemaker Award, is presented to supporters who have gone the extra mile in their efforts on behalf of the Surfrider Foundation. We couldn’t be...
Michael and Bonnie will be Speaking at The Scheinfeld Center in Santa Barbara, CA- SOLD OUT

Michael and Bonnie will be Speaking at The Scheinfeld Center in Santa Barbara, CA- SOLD OUT

by Michael Houlihan & Bonnie Harvey | Business Blog

THIS EVENT IS NOW SOLD OUT. Thank you for your interest! MARCH 8: SCHEINFELD CENTER PRESENTS… A Conversation with Michael Houlihan & Bonnie Harvey, Barefoot Wine Founders   date: March 8, 2013 location: Santa Barbara City College BC Forum 721 Cliff...
Build Your Business using Guiding Principles – Part 4

Build Your Business using Guiding Principles – Part 4

SELL UNTO OTHERS AS YOU WOULD HAVE THEM SELL UNTO YOU

by Michael Houlihan & Bonnie Harvey | Business Blog

The critical decisions we make in business are guided by our attitudes toward our employees, our creditors, our vendors’ representatives, and our customers. How we treat these people is based on our perceptions, opinions, and attitudes. In this series, we have...
Page 146 of 162« First«...144145146147148...»Last »
Purchase Book

Download The Audiobook NOW!

New York Times Besteller
USA Today Bestseller
#1 Bestseller Amazon
#1 Bestseller Barnes & Noble
Top 5 Business Audiobooks of 2020
- Audiobook Publishers Assoc


Business Audio Theatre
Business Audio Theatre

Sign Up for a Free Consultation

“Thank you for sending me your weekly blog. I enjoy it and I’m able to glean some ideas for moving my business in some directions that I had not considered previously.”
– John Savory, President – Southwest Office Supply
John Savory
“Awesome!”
– Jonah White
Jonah White
“Their practical insights and communication tips have already proven useful in my career, and I continue to enjoy their relevant newsletters.”
– Melodie Stairs
Melodie Stairs
“Great Newsletter!”
– Epi Ludvik Nekaj, Founder & CEO – Crowdsourcing Week
Epi Ludvik Nekaj
“I love your weekly blog reports! Perfect amount of info, not over packed…”
– Eric, Owner, Dorton Studios
Eric
“Always interesting and helpful.”
– John Taylor
John Taylor
“Thanks for sending Michael and Bonnie….good stuff!”
– Craig Hettrich, President, Renaissance Executive Forums of Sacramento
Craig Hettrich
“Awesome, thanks, guys! Exceptionally useful, practical advice.”
– Tim Grosse, e2 Energy Advisors
Tim Grosse
“Thanks for the great essay on packaging. You always have the most practical advice and detailed info.” 
– Stephanie Schull, Kegelbell
Stephanie Schull
“You guys sure bang out great content consistently! Nicely done.”
– Kim Hoyer, X Factor
Kim Hoyer






(707) 484-1600
sales@thebarefootspirit.com

  • Facebook
  • Twitter
  • Instagram
  • Youtube

Find Out More About How To Build A CPG Brand

C-Suite

Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

Recent Posts

  • The Barefoot Spirit: How Hardship, Hustle & Heart Built America’s #1 Wine Brand 🍷
  • Something has to change.
  • Book Michael and Bonnie!
  • How to Recognize Opportunity (and Make It Sustainable) KNOCK! KNOCK!
  • Don’t Hurt Your Brand Image with Single-Use Containers – LOOK WHO’S AT THE TOP OF THE HEAP!

About Michael & Bonnie:

Michael Houlihan and Bonnie Harvey help companies become more entrepreneurial. They co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand. Read more about their humble beginnings to their creation of an international best-selling wine label HERE.

    Copyright ©2025 TheBarefootSpirit.com
      | About · Privacy Policy · Terms of Use · Sitemap · Contact
    This website uses cookies to ensure you get the best experience on our website. Learn more.