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Cause Marketing or Worthy Cause Marketing?

Cause Marketing or Worthy Cause Marketing?

THE DIFFERENCE IS MAKING A DIFFERENCE

by Michael Houlihan & Bonnie Harvey | Business Blog

The nation’s #1 wine brand was built without relying on commercial advertising. Instead, while building the Barefoot Wine brand, we used what we termed, “Worthy Cause Marketing.” Every business faces the same problems. How do you get the word out about your product or...
Piggy Bank Promotions Interview with Michael and Bonnie

Piggy Bank Promotions Interview with Michael and Bonnie

by Michael Houlihan & Bonnie Harvey | Business Blog

  Michael and Bonnie were interviewed by Wendy Meyeroff of Piggy Bank Promotions. Please check out their interview HERE    We’ve pretty much all heard the story of how Steve Jobs and his partner developed the Apple computer in their garage. Well, how...
Business Owner’s Toolkit Interview with Michael and Bonnie

Business Owner’s Toolkit Interview with Michael and Bonnie

by Michael Houlihan & Bonnie Harvey | Business Blog

  Michael Houlihan was interviewed by Greg Corombos on The Business Owner’s Toolkit radio show on February 4, 2013. Please click HERE for the interview. Business Owner’s Toolkit Radio Show Business Owner’s Toolkit is a fast-paced, entertaining,...
Surfrider Foundation Wavemaker Award Ceremony

Surfrider Foundation Wavemaker Award Ceremony

by Michael Houlihan & Bonnie Harvey | Business Blog

On February 23, we were honored to receive the 2012 Wavemaker Award by The Surfrider Foundation in Dana Point, CA. The Wavemaker Award, is presented to supporters who have gone the extra mile in their efforts on behalf of the Surfrider Foundation. We couldn’t be...
Michael and Bonnie will be Speaking at The Scheinfeld Center in Santa Barbara, CA- SOLD OUT

Michael and Bonnie will be Speaking at The Scheinfeld Center in Santa Barbara, CA- SOLD OUT

by Michael Houlihan & Bonnie Harvey | Business Blog

THIS EVENT IS NOW SOLD OUT. Thank you for your interest! MARCH 8: SCHEINFELD CENTER PRESENTS… A Conversation with Michael Houlihan & Bonnie Harvey, Barefoot Wine Founders   date: March 8, 2013 location: Santa Barbara City College BC Forum 721 Cliff...
Build Your Business using Guiding Principles – Part 4

Build Your Business using Guiding Principles – Part 4

SELL UNTO OTHERS AS YOU WOULD HAVE THEM SELL UNTO YOU

by Michael Houlihan & Bonnie Harvey | Business Blog

The critical decisions we make in business are guided by our attitudes toward our employees, our creditors, our vendors’ representatives, and our customers. How we treat these people is based on our perceptions, opinions, and attitudes. In this series, we have...
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Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

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  • The Barefoot Spirit: How Hardship, Hustle & Heart Built America’s #1 Wine Brand 🍷
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About Michael & Bonnie:

Michael Houlihan and Bonnie Harvey help companies become more entrepreneurial. They co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand. Read more about their humble beginnings to their creation of an international best-selling wine label HERE.

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