The Fastest Way Out of the Box
by Michael Houlihan & Bonnie Harvey | Business Blog
When you look at the earth from space, or even your city from an airplane, you can’t help but think how relatively small we really are in the scheme of things. Imagine if your office chair was able to blast off slowly like rocket at Cape Canaveral. As you slowly... The 10 Big “No-No’s”
by Michael Houlihan & Bonnie Harvey | Business Blog
Recently, while attending a Wine Industry Symposium, I had the good fortune to sit next to a fellow consultant, James J. Downes of BBK, an international business advisory firm. Over lunch, the conversation quickly got down to what we each thought were the biggest... The 4 Pillars of a Positive Company Culture
by Michael Houlihan & Bonnie Harvey | Business Blog
Some people think “culture” is what you get in your yogurt. So called “company culture” starts from the top and permeates throughout your organization. The attitudes, principles, philosophies and values of owners like you and your managers shape the decisions,... The 7 Steps of Worthy Cause Marketing
by Michael Houlihan & Bonnie Harvey | Business Blog
Brand recognition is the life blood of any product that passes through distribution channels. Building your brand to the point of significant market share takes years, and conventional advertising can be financially infeasible, especially for new product... Give Your Brand a Soul.
by Michael Houlihan & Bonnie Harvey | Business Blog
Brands that stand for more than just their products have a huge advantage in this era of increasing transparency. It’s not enough to have the best product at the most popular price any more, and excellent customer service is only the beginning. Now, more than ever,... The Seven Sales
by Michael Houlihan & Bonnie Harvey | Business Blog
You may have a great product at a great price, and people may really want it, but that doesn’t mean you can get it to them. If your product is sold in retail stores, like most consumer goods, it probably has to go through conventional distribution channels. In order...