Go For It Interview with Jo Hausman
We were recently interviewed on “Go For It!” with host, Jo Hausman. To Listen to the interview, please visit Voice America Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business...
Buying into Algo-logic Can Be Costly
ENGAGEMENT OR CRITICAL THINKING!
We’re suddenly living in a world where what’s important has been predetermined by a crude form of artificial intelligence, algorithmic “logic”. It only measures what it can measure. Since it can’t measure the quality of the content, it measures the amount of reaction...
Don’t Let the Holidays Take Your Eye Off the Ball
FOLLOW UP OR FOUL UP!
You had some good momentum going toward the end of the year. But as the Holidays began to approach, you got increasingly put off with “call me after the Holidays,” or “I’ll be out of town ‘til after the first of the year.” Projects you’ve been working on all year have...
7 Ways The Gig Economy Affects Your Business
Most startups fail because they have too much overhead and not enough sales — period. In fact, in our program, The Barefoot Startup, we advise our clients to outsource everything but sales, accounting and quality control. Overhead expenses are earned by sales, not the...
3 New Year’s Resolutions to Improve Your Bottom Line
E-Z MONEY WITH THE 3 “E’s”
In interviews and podcasts, we are often asked to boil down the Barefoot Spirit to three words that would capture the essence of our business philosophy – three words that thread across everything we advocate, everything we write, and everything we speak about....
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