These Business Tasks Should be Outsourced
As successful brand builders, we are often asked, “What is the biggest single mistake that new consumer product brand builders make?” Our answer is always the same: “They focus on production and not on sales!” Unfortunately, the first thing that goes through most...
You Build Customer Loyalty by Ditching the Act
In Hawaii, they say, “If you cross someone’s property on the way to the beach, be the first to smile and wave.” This is great advice on so many levels. It shows that you are willing to take the first step to give the other person permission to take the second. And... How to Avoid Corporate Blockage Strategies and Keep the Ball Rolling
Has this ever happened to you? After a series of meetings with the big organization, suddenly there’s a new person in the room, they monopolize the meeting, and set the progress back to square one. “I’m not convinced we should do this!” they say, and then spend the...
From the Crowd – To the Crowd
Problem: Convey Business Principles So They Will Be Used – Solution: Audio Theater What if someone shows you a video of a person walking into an office and sitting down in a chair? You see it all. There’s nothing left for the imagination. All your thinking has been... Maybe Brick-and-Mortar Retail is Just Changing, Not Dying
If you were born between 1997 and 2012 you are referred to as “Gen Z.” Makes you wonder what’s next, since “Z” is the last letter of the alphabet. But that aside, this new generation prefers to shop in old fashioned brick-and-mortar stores. Why? Because it’s...
Download The Audiobook NOW!
New York Times Besteller
USA Today Bestseller
#1 Bestseller Amazon
#1 Bestseller Barnes & Noble
Top 5 Business Audiobooks of 2020
- Audiobook Publishers Assoc
Business Audio Theatre
