Asia’s Ozone is Polluting Western US
POLLUTION KNOWS NO BORDERS
Over the past three years, Ian Faloona of UC Davis and several other atmospheric scientists have been picking up increased readings of lung-damaging ozone from their monitoring stations along the extreme edge of the Pacific coast. The stations are over 5000 feet up...
Worthy Cause Marketing Makes Dollars and Sense
DOING GOOD IS JUST GOOD BUSINESS
What we dubbed Worthy Cause Marketing back in 1990 was really an outcome from a serious business problem: How could we get the word out about our products when we had no money for commercial advertising? We discovered something very important when we got a call one...
Should We Allow Cheap Gas to Kill Alternative Energy Vehicles – Again?
THE TRUE COST IS INCREASING
Regardless of how long it lasts, it seems like everyone is thrilled with the current reduction in price of gasoline. But how does that savings stand up to the increasing cost of climate change? One or two super storms could easily wipe out any savings and ultimately...
Hotels Should Provide Discounts for Water Savers
USE LESS -PAY LESS
We do a lot of traveling for our speaking engagements, and lately, no matter what hotel we stay in, we get a notice in the bathroom that says something like, “Please help us conserve water by hanging up the towels you wish to reuse. If you would like them replaced,...
How You Can Help Save the Parks
DRIVE IT IN – DRIVE IT OUT!
Not everyone wants to save the parks. In California, voters soundly defeated a measure that, for the cost of a few lattes, would have funded the state parks and granted everyone free access. Why? Because many folks don’t use the parks and they think that users should...
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