When you brand single-use containers, you are signing your own garbage. These “brand impressions” last long after the marketing process ends. But does the pollution of the beaches and the oceans benefit your brand image?
Or does it broadcast that your brand condones the proliferation of dangerous plastic trash? As single-use plastics break down into tiny pieces, and then into microscopic dust, many are ingested by fish that are eaten by bigger fish that are eventually eaten by us. What are the long-run consequences to the planet and to us?
Branding doesn’t stop at purchase, or even consumption, it goes on as non-compostable, non-returnable garbage.
We live on an island, Island Earth. We can’t throw our single-use plastics “away.” There is no “away!” So why put your brand on a single-use plastic container that reveals that you are short-sighted and care more about profits for your company than the health of the world in which we live?
When will we stop producing packaging that pollutes our environment and show the world we care about our future and our health? How about right now?
Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.
Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.
They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.
Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.
To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.
Learn how Michael Houlihan and I built an incredible business and made a lasting impact… Read More
Women’s representation in senior leadership dropped to 18.3% in 2024, down from 18.7% in 2023.… Read More
“OUTSTANDING speech! Better yet, PERFECT. What an incredible way to end this conference.” -Robert Reiss,… Read More
We often hear, “Follow your passion” as the universal prescription for happiness and success. But… Read More
How Barefoot Wine Mastered Brand Positioning and Customer Research to Capture a Market Gap //… Read More
On September 10th, we had the privilege of speaking at the Private Directors Association® in… Read More