From Wine to Hollywood… 🎬

After selling Barefoot Wine, we helped our acquirer maintain the “Barefoot Spirit,” which led to Barefoot becoming the world’s largest wine brand. This experience taught us valuable lessons about large companies.

We advised start-ups and build-ups, receiving numerous requests to write a book about our business approach. Our initial attempt was a conventional, prescriptive business book, which we discarded for being boring and forgettable.

Recognizing the need to delegate, we hired Rick Kushman, a celebrated journalist, to co-write our story. Over a year of collaboration, we crafted “The Barefoot Spirit,” which became a New York Times Best Seller. This success led us to speak at numerous entrepreneurship schools and publish articles worldwide.

Noticing the rise of audiobooks and podcasts, we decided to create an engaging audiobook version of “The Barefoot Spirit.” Inspired by radio theater, we aimed for a dynamic, fully casted production. With help from Hollywood professionals, we produced an award-winning audiobook recognized as one of the top five business audiobooks of 2020.

Encouraged by our success, we now help other founders create fully cast business audiobooks to share their stories and principles. Leveraging technology, we offer a unique way to preserve and promote business legacies. Combining Hollywood’s storytelling, advanced technology, and our experience in the wine industry, we create memorable Business Audio Theatre productions.