Categories: Business Blog

How to Talk to Your Computer Tech

Probably the most frustrating part of business today is our total dependence on our computers. It’s a true love-hate relationship. When computers go haywire, we’re stymied. We call our system’s administrator, tech support, or programmer for help.

They usually fix the problem, but, in the process, can inadvertently create havoc. When you get your computer back, you may find things missing, moved around, or not working the same. It’s just not familiar any more. This can create a somewhat testy relationship with the tech and can wear nerves to a frazzle.

We were blessed with a very charming tech in our business who was so upbeat, we almost forgot how incensed we were. He defined his job as, “If it blinks, buzzes, whirs, or clicks, its mine!” For years, he fixed everything electronic in our office. He also fixed our ability to communicate with him, or, for that matter, any tech.

Think of your tech as a high performance mechanic. He knows how to fix your car but doesn’t know (or care) how you set the radio, heater, wipers, seats, etc. Those are your personal preferences.

In the computer world, personal preferences are much less obvious than in your car. There are hundreds of options. Many of these are so complicated, average people can’t do them themselves.

When we get a new computer, we ask our tech to tweak this or change that. He goes into our settings and makes it happen. Then, after a couple of days or weeks, it’s something else we want our computer to do and the tech makes that happen as well. This may go on and on until we’ve got it just the way we want it. After a while we forget that these are all personal preference settings. That is, until you lose them!

When your computer breaks down, don’t expect your tech to remember all your settings. Don’t even expect to get the same tech. Chances are good you won’t get your computer back the way you gave it to him.

It really pays to keep a log of every setting and its position, tricked out just the way you like it. Give this to your tech as a guide for how you want your computer returned. Take a picture of your settings and how your desktop looks before you hand over your computer for “surgery.” Show it to him and say, “I want it back just like this.”

Websites are very similar. Don’t think that if you asked your tech to fix a problem and the problem exists on other pages or sites they administer, they will fix them all. Generally they will fix only what you specify. They don’t necessarily think about where else the problem may occur. So make a very specific list of everywhere the problem exists and give it to them (even if it seems remedial).

Consider the fact that your tech is probably over-worked and usually has to please frustrated or even demanding clients whose work has been abruptly interrupted. Make it easier on yourself and him. Take a picture, keep a log, get specific, and identify all the places the problems or changes may occur.

So when you get your computer back, make sure it blinks, buzzes, whirs, and clicks the same way it did when you gave it to him!

Who We Are

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

Michael Houlihan & Bonnie Harvey

Starting in a laundry room with no money or industry knowledge, they built the iconic Best-Selling Barefoot Wine Brand - without advertising. In 2005, they monetized their brand equity and now offer proven business principles and real world experience. Visit our YouTube Channel →

Recent Posts

The Barefoot Spirit: How Hardship, Hustle & Heart Built America’s #1 Wine Brand 🍷

Learn how Michael Houlihan and I built an incredible business and made a lasting impact… Read More

1 month ago

Something has to change.

Women’s representation in senior leadership dropped to 18.3% in 2024, down from 18.7% in 2023.… Read More

1 month ago

Book Michael and Bonnie!

“OUTSTANDING speech! Better yet, PERFECT. What an incredible way to end this conference.” -Robert Reiss,… Read More

1 month ago

How to Recognize Opportunity (and Make It Sustainable) KNOCK! KNOCK!

We often hear, “Follow your passion” as the universal prescription for happiness and success. But… Read More

1 month ago

Don’t Hurt Your Brand Image with Single-Use Containers – LOOK WHO’S AT THE TOP OF THE HEAP!

When you brand single-use containers, you are signing your own garbage. These “brand impressions” last… Read More

1 month ago

How Barefoot Wine Mastered Brand Positioning and Customer Research to Capture a Market Gap

How Barefoot Wine Mastered Brand Positioning and Customer Research to Capture a Market Gap //… Read More

1 month ago