While free logo makers are tempting, they often fail to meet the unique needs of CPG brand logos. These logos must account for the following:
– Surface Variations: CPG products come in various shapes and sizes, not just flat surfaces.
– Handling Requirements: Logos must endure production, warehousing, transportation, and retail handling.
– Viewing Distance: Logos should be recognizable from a distance, whether on shelves or in warehouses.
– Lighting Variations: Logos must remain visible under diverse lighting conditions.
– Market Competition: Logos need to stand out among numerous competing brands.
A successful CPG logo requires expertise and careful consideration. Here’s a quick guide:
1. Brand Name First: Choose a simple, relevant, and memorable brand name.
2. Logo as Brand Image: Make your logo a clear, graphic representation of your brand name.
3. White Space: Use ample white space to make your logo stand out.
4. Simplicity and Boldness: Keep the design simple with clean, bold lines.
5. Selective Color Use: Limit colors and use different schemes for different product types.
Investing in professional design ensures your logo meets market demands and boosts your sales. With free logo sites, you get what you pay for!
Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.
Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.
They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.
Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.
To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.
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