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MSU Entrepreneurship Center | Bonnie Harvey
In early April, Michael Houlihan and I had the pleasure of traveling to Mississippi State University to speak at their Entrepreneurship Summit brought on by the MSU Center for Entrepreneurship & Outreach. It was a fantastic experience! We also were able to sit...

Know the Metrics that Make Your Brand an Acquisition Target 🎯
Where am I going and WHY? Entrepreneurs are brand builders aiming for capitalization events like mergers, IPOs, or acquisitions. To maximize your brand's value, plan for acquisition from the start. Growth demands significant investment, and brand equity attracts...

7 Rules for Couples in Business
“There are 5.5 million family-owned businesses in the US. They generate 57% of our nation’s GDP, employ 63% of the workforce, and create 75% of all new jobs,” says Sheila Neisler of Catalyst Marketing Company. Here are our top secrets to maintaining a healthy...

What’s the Difference Between a Brand, a Label, and a Product?
Over time, brands can risk becoming mere labels. When a brand loses its spirit, it becomes just a symbol (logo). A label simply identifies the product's basic elements like contents, compliance, logo, name, trade dress, and copy. A product is a commodity designed to...

Does your college or university seek an inspiring entrepreneurial speaker duo to engage your students?
Do you organize entrepreneurship summits or pitch events in need of a compelling keynote address? Your search ends here! For Speaking Engagements and Appearances please contact, sales@thebarefootspirit.com or call 707-484-1600 for more information. “Bonnie and Michael...

Book Michael and Bonnie
Michael and Bonnie’s story tells the audience the all-too-brutal truth about what one really has to do to succeed.” –Adam Hartung, Contributing Author, Forbes We share entertaining and memorable stories from our real-life experiences in building the world-famous...

Your brand’s promise is defined by customers’ experiences, not by marketing. Attempting to rewrite history or deny past mistakes erodes credibility.
“You can fool some of the people all of the time and all of the people some of the time, but you can’t fool all of the people all of the time.” – Abraham Lincoln Your brand’s promise is defined by customers’ experiences, not by marketing. Attempting to rewrite history...

Logos for CPG Brand Builders Require Special Design Considerations / You Get What You Pay For!
While free logo makers are tempting, they often fail to meet the unique needs of CPG brand logos. These logos must account for the following: - Surface Variations: CPG products come in various shapes and sizes, not just flat surfaces. - Handling Requirements: Logos...

At the Customer Experience Level, Your Sales and Consumer Care People Know More than Your Marketing and Production People
At the Customer Experience Level, Your Sales and Consumer Care People Know More than Your Marketing and Production People 1. Customer Experience and Consumer Care: Marketing teams excel in creating plans, strategies, and branding, but they must adapt based on feedback...


























