worthy cause marketing

Michael Houlihan Awarded Bishop O’Dowd’s Alum of the Month

by Michael Houlihan & Bonnie Harvey | Business Blog

Getting Barefoot With Michael Houlihan ’63 When Michael Houlihan ’63 and his partner Bonnie Harvey launched their Barefoot Cellars wine business in 1986, the pair was sorely lacking many things – most significantly knowledge of the wine industry and money. But...

Big Blend Radio’s SUCCESS EXPRESS Show

by Michael Houlihan & Bonnie Harvey | Event

Michael and Bonnie joined Nancy Reid & Lisa Smith of the SUCCESS EXPRESS Radio Show to discuss their Barefoot Wine journey, including their humble beginnings and important discoveries along the way, like Worthy Cause Marketing. Read the article and listen to the...

American Express – Open Forum Interview

by Michael Houlihan & Bonnie Harvey | Event

Michael spoke with Ellen Shaffer of American Express OPEN Forum about why he and Bonnie wrote “The Barefoot Spirit” and their discovery of Worthy Cause Marketing. Read the article here! Who We Are Michael Houlihan and Bonnie Harvey co-authored the...

Investor’s Business Daily Interview

by Michael Houlihan & Bonnie Harvey | Event

Michael spoke with Morey Stettner, who writes for the “Managing for Success” page at Investor’s Business Daily. They discussed Worthy Cause Marketing – the lessons that Michael and Bonnie learned, and advice to other business owners on how to maximize such...

Inc. Magazine Article

by Michael Houlihan & Bonnie Harvey | Event

Kevin Daum’s Inc. Magazine article highlights Michael & Bonnie’s discovery of the philanthropic marketing technique, Worthy Cause Marketing. Click here to read the full article! Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York...