Inspired Insider Interview
Michael was interviewed on “Inspired Insider” by host, Dr. Jeremy Weisz. To watch the interview, please press the play button below:Tips From The Top: Conversation With Michael Houlihan and Bonnie Harvey
We were recently interviewed on Thrive Global, by Adam Mendler. Adam: Thanks again for taking the time to share your story and your advice. First things first, though, I am sure readers would love to learn more about you. What is something about you that would...5 Missteps and Remedies for Building a Consumer Packaged Goods Brand from Ground Zero
Misstep #1: private label You need capital so you provide your product to a retailer as their house, control, or own brand. Now you are a commodity supplier. Now you are no longer building your brand. Now they have you over the barrel since you can (and will!) be...Hawke Talk Podcast
Michael was interviewed on “Hawke Talk” by host, Erik Huberman. To listen to the podcast, please click the play button below:The Voices of CX Podcast Interview
M&B were interviewed on “The Voices of CX Podcast” by host, Mary Drumond
Americans are Getting a Crash Course in Distribution Management
As consumer-packaged-goods (CPG) brand building advisors with real-world experience on how to build a successful brand, we are taking a special interest in the formidable challenges governments and private companies face in trying to manage the distribution of the...The Published Author Podcast
M&B were interviewed on the “Published Author Podcast” by host, Josh Steimle. To listen to the interview, please press the play button below:Last Post for The Barefoot Spirit
“THAT’S ALL FOLKS!”
We have been writing weekly posts for The Barefoot Spirit since 2011, ten years. And in that decade we have been sharing our hard-learned business lessons in hopes of saving you the pain we went through. 500 Articles In the process, we have written over 500 articles...The Value of Experience
SAVE TIME AND MONEY
One of the main reasons we were successful building the Barefoot Wine brand is that we were smart enough to know that we were not smart enough in many areas. In those areas, we would hire an expert. Those areas included finance, taxes, compliance, the industry itself,...
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