How I Built This – PODCAST FEATURE
We were thrilled to be featured on Guy Raz’s podcast, How I Built This with Guy Raz, where we shared the journey behind building America’s #1 wine brand! “Bonnie M. Harvey and Michael Houlihan started Barefoot Wine with $300,000 in debt and almost no knowledge of the...PERCEPTION, PRICE, AND PERFORMANCE
The Positioning Statement is All about Messaging | PERCEPTION, PRICE, AND PERFORMANCE A positioning statement is the message you send to all levels of the market by how you position your product. Ideally, the statement compels the buyer to make the purchase. “If you...Whether selling seems far off or closer than you think, the time to plan is now.
As a woman entrepreneur, you know the value of being prepared—especially when it comes to your business. Whether selling seems far off or closer than you think, the time to plan is now. Here’s how to position yourself for an exit that reflects your hard-earned...Picture This: A Woman with a Vision
Picture this: a woman with a vision, a passion to be her own boss, and the drive to make it happen. But as she steps into the world of entrepreneurship, she’s immediately hit by three massive roadblocks—limited funding, lack of financial training, and wavering...Exit Strategy: Your Ultimate Playbook for Success 🚀
Even if selling your business feels like a distant dream, you need to be ready from day one—because when opportunity knocks, you better be prepared to answer. Here’s how to position yourself for the blockbuster exit you’ve always imagined: Get Acquirer-Ready: Your...Most Women Business Owners Make Less Than $50K
Most Women Business Owners Make Less Than $50K a Year: It’s Time for a Change Forbes Women are shaking up the business world, launching ventures with fresh ideas and unstoppable energy. But here’s the hard truth: most women business owners are making less than...Women Control 80% of Buying Decisions—Here’s Why That Matters 💪
When he asks, “What’s for dinner?” she’s making the decisions—planning meals, shopping, and managing the household. Women wield immense power, making over 80% of buying decisions. Women are rewriting history, stepping into leadership roles, shaping...Listen to Michael’s newest episode of the Inspired Insider Podcast!
Listen to Michael’s newest episode of the Inspired Insider Podcast with 🎤 Dr. Jeremy Weisz and Drew Hendricks of the Legends Behind the Craft podcast. We discuss the Barefoot story as you’ve never heard it before — from idea to exit, the hard lessons in between,...Total Entrepreneurial Activity (TEA) Rate
In 2021, the Total Entrepreneurial Activity (TEA) rate for women in the United States reached 15.2%, marking a notable increase from 13.6% in 2020. This growth of 1.6% underscores the rising momentum among women entrepreneurs across the country. Not only does this...
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