Categories: Business Blog

The Process Without the Philosophy Behind It is a Recipe for Trouble

We often hear, “Just tell me the one thing!” Or, “I just want the step-by-step process!” But when you don’t know why and just “cut and paste” you’re cruisin’ for a bruisin’. Sooner or later you will make a bad decision unless you grasp the overriding reason for the process.

If you can’t extrapolate the principles behind the processes, you will not recognize the disguised variations.

For instance, the principles behind paying bills is not to just to satisfy the invoices. The principles are to develop a good credit rating, improve relationships with your creditors, and stay in business. In our experience, we found 15% of the invoices were wrong! Still, we know of several bookkeepers who blindly paid invoices because they thought the process is their job, and all there is to their job!

We surmise that they too were rushing to complete the nitty gritty process of bill paying without understanding the reason behind it. Keep this in mind when training or learning.

Look at the big picture first, and then break it down from there. If you are learning, ask, “Why are we doing this?” If the answer doesn’t take you back to a clear understanding of how your business makes money, ask again until you get it. Don’t be quick to say “got it” when you don’t. It’s not enough to know the process if you don’t know the reason behind the process.

Today we can learn all kinds of processes without having a clue why or what the big picture is. You Tube is full of overly short lessons on how to do stuff, but they assume you know the why. You may also think you know the why. But if you want a rock-solid education that won’t show its limitation when you have to make that decision that wasn’t in the procedures, you’d better get the reason down cold first.

We always look for employees who can extrapolate. Without this skill, they can drive you crazy with ‘’Like what, like what?” as they demand more and more examples. In fact, if they make a mistake, they will tell you that you did not give that particular example. But it’s the principle behind the example that is the real lesson. If you want your people to really “get it,” you must spend the time to make sure they see the correlation between the examples.

The definition of extrapolation is: to use known facts as the starting point from which to draw inferences or conclusions about something unknown. Here are three ways to identify and improve extrapolation learners:

  1. At the Interview. Ask them the reasons behind the processes they were responsible for on their last job. Listen for over simplifications, and reasons that don’t tie into the big picture. Ask them how and why they solved a new problem based on their understanding of the reason for a process they were taught.
  2. During The Training. After they have a gotten a process down, give them a situation you haven’t discussed and see if they can noodle it out on their own. If they can, you have successfully communicated the “Why.”
  3. On the Job. Watch for misconceptions or shortsighted assumptions about the “Whys” in their work and in their queries. Listen for questions that show they don’t understand the big picture. Spend the time to show them how they can make better choices if they understand the “Why.”

It is a big picture world out there, so remove the blinders you put on your people when you  just give them “the one thing” and  “the step-by-step process.”

Who We Are

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

Michael Houlihan & Bonnie Harvey

Starting in a laundry room with no money or industry knowledge, they built the iconic Best-Selling Barefoot Wine Brand - without advertising. In 2005, they monetized their brand equity and now offer proven business principles and real world experience. Visit our YouTube Channel →

Recent Posts

The Barefoot Spirit: How Hardship, Hustle & Heart Built America’s #1 Wine Brand 🍷

Learn how Michael Houlihan and I built an incredible business and made a lasting impact… Read More

1 month ago

Something has to change.

Women’s representation in senior leadership dropped to 18.3% in 2024, down from 18.7% in 2023.… Read More

1 month ago

Book Michael and Bonnie!

“OUTSTANDING speech! Better yet, PERFECT. What an incredible way to end this conference.” -Robert Reiss,… Read More

1 month ago

How to Recognize Opportunity (and Make It Sustainable) KNOCK! KNOCK!

We often hear, “Follow your passion” as the universal prescription for happiness and success. But… Read More

1 month ago

Don’t Hurt Your Brand Image with Single-Use Containers – LOOK WHO’S AT THE TOP OF THE HEAP!

When you brand single-use containers, you are signing your own garbage. These “brand impressions” last… Read More

1 month ago

How Barefoot Wine Mastered Brand Positioning and Customer Research to Capture a Market Gap

How Barefoot Wine Mastered Brand Positioning and Customer Research to Capture a Market Gap //… Read More

1 month ago