World’s Best Sale Pitch: “My Product will help you Increase Sales”
BUT WAIT, THERE’S MORE!
We’ve spent over two decades in sales, and it’s true – nothing happens until the sale is made. We have a friend who described her sales job as “conveying the value proposition of (her) product to (her) buyers.” There are many books written on the subject of...
Outword Magazine Interview
Barefoot Wine’s Founders Do Well By Doing Good The story of how Michael Houlihan and Bonnie Harvey in 1986 launched a scrappy new brand that would transform the US wine industry is one of accidental opportunity and the vision and courage to seize it. “We fell into...
Kindred Spirits, Fellow Travelers, and Strategic Partners
GOING MY WAY - NEED A LIFT?
One of the most effective and often over-looked resources to build and grow your business is strategic alliances. “Partnerships” with other businesses and organizations who benefit by your success can help you meet your bills, get the word out about your company, and...
Bonus Chapter
About Barefoot Wine Founders Michael Houlihan and Bonnie Harvey started the Barefoot Wine brand in their laundry room in 1985, made it a nationwide best seller, and successfully sold the brand to E&J Gallo in 2005. Starting with virtually no money and no wine...
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