UNITED WE STAND!
by Michael Houlihan & Bonnie Harvey | Business Blog
This is the third part in the series about the original Barefoot culture. Culture really sets the tone, boundaries, and expectations the team has toward your company, your mission and your product. We’ve saved the best for last because having a common cause and... by Michael Houlihan & Bonnie Harvey | Business Blog, Lifestyle Blog
Check out this great movie presented by the Barefoot Wine and Bubbly Team. As the Founders of the Barefoot Wine brand, we forged a partnership with the Surfrider Association more than 15 years ago. Our new book, “The Barefoot Spirit”, chronicles the beginnings of the... by Michael Houlihan & Bonnie Harvey
To book a consulting appointment, please email us at sales@thebarefootspirit.com or call us at 707-484-1600. Michael Houlihan and Bonnie Harvey have more than 25 years of real world business and marketing experience. Starting in their laundry room with no money or... The 7 Steps of Worthy Cause Marketing
by Michael Houlihan & Bonnie Harvey | Business Blog
Brand recognition is the life blood of any product that passes through distribution channels. Building your brand to the point of significant market share takes years, and conventional advertising can be financially infeasible, especially for new product... Give Your Brand a Soul.
by Michael Houlihan & Bonnie Harvey | Business Blog
Brands that stand for more than just their products have a huge advantage in this era of increasing transparency. It’s not enough to have the best product at the most popular price any more, and excellent customer service is only the beginning. Now, more than ever,...