The Barefoot Spirit
When we first drafted the Barefoot Wine label on a chalkboard in our Sonoma County farmhouse, we knew it was going to be a big success. The label was so simple to understand – a foot – and easy to pronounce – “Barefoot.” It was uncomplicated, basic, and...
10 Tips For a Start-Up Business with No Money
The advantages of being broke with a good idea
OK, you need some money to get started, but you can seriously reduce the amount if you take advantage of some of these suggestions. Every one of them worked for us: Start in the garage, a spare bedroom, even the laundry room the way we did. Go anywhere you won’t have...
The Barefoot Spirit – Getting Started
As the Barefoot Wine Founders, we learned a great deal about business in the 2 decades it took to grow a best-selling brand. We started in 1985 with no money and no knowledge of the wine industry. We were successful because we followed timeless philosophical...
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