When you look at the earth from space, or even your city from an airplane, you can’t help but think how relatively small we really are in the scheme of things. Imagine if your office chair was able to blast off slowly like rocket at Cape Canaveral. As you slowly ascend you see your business below you. Then, as you get a little higher, you see other businesses and communities come into view. Soon you see your city, state, country, hemisphere and then the planet. Down there somewhere is your business, only now it just part of the great mix.
You may have a distinctive product or service at a great value, and a cute label or package. Still, you feel stuck in the same place you were last year. Now, consider the 10,000-foot view: Here are some lessons you can learn from this elevated position that will stimulate new ideas and encourage creative problem solving.
You can encourage and reward this type of thinking by your staff with permission, acknowledgement and incentives to take the 10,000-foot view. Take the fastest way out of the box – straight up!
Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.
Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.
They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.
Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.
To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.
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