Title: Strategy for Good Summit
Location: Your phone – it’s a Telesummit
Description: Hear from 30 Thought Leaders on Business in Society, including Michael Houlihan and Bonnie Harvey – All in One Place Via Telesummit – Sharing Their Unique Perspectives, Tips, and Strategies on Social Good, Corporate Philanthropy and Community Involvement. This Telesummit is from February 27 – March 2 with speakers scheduled at different times throughout these days.
Michael and Bonnie are starting a movement to encourage businesses to get the word out about their brands while improving the planet by using Worthy-Cause Marketing instead of relying on advertising alone. Learn from the Barefoot Wine Founders as they share real world experiences and tips on how to build a successful brand the smart way. Mark your calendar for Feb 29 from 3:00pm EST to 4:00pm EST. (If you’re on the West Coast, that’s 12:00 noon to 1:00pm Pacific Time). Click here for the schedule and scroll to the bottom to register online.
Date: Wednesday, February 29, 2012
Start Time: 3:00pm EST (12:00pm Pacific)
End Time: 4:00pm EST (1:00pm Pacific)
Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.
Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.
They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.
Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.
To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.
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