Why Are You Going into Business?
GET YOUR PEANUT IN FRONT OF THE ELEPHANT
The first question we ask prospective clients is, “Why are you going into business?” This seems like an obvious first question, but most folks considering taking the big leap don’t really give it the attention it deserves. The answer can determine your strategy,...
The 4 Stages of Business Growth Face Their Own Challenges
ARE WE THERE YET?
We like the way Jim Canfield of Renaissance Executive Forums defines the various stages of business growth. They provide a convenient classification that helps us recognize and appreciate the goals and challenges of each level of progression. Here we apply his staging...
World’s Best Sale Pitch: “My Product will help you Increase Sales”
BUT WAIT, THERE’S MORE!
We’ve spent over two decades in sales, and it’s true – nothing happens until the sale is made. We have a friend who described her sales job as “conveying the value proposition of (her) product to (her) buyers.” There are many books written on the subject of...
The Advantages of Being a Small Start-Up – Part 4
PLAY YOUR CARDS RIGHT!
With all the challenges your small start-up faces, you still hold some impressive cards. If you play them right, you can have the winning hand! You face all the challenges of cash flow management, distribution management and personnel management, not to mention the...
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