BAREFOOT WINES WERE FIRST BOTTLED DURING EASTER WEEK
by Michael Houlihan & Bonnie Harvey | Business Blog
Twenty-seven years ago, Barefoot Wines were bottled for the first time. But how the wine found its way to the bottling line was a fluke in itself. A farmer wasn’t getting paid for several years for his grapes and his friends went to bat for him to see how much they... THE DIFFERENCE IS MAKING A DIFFERENCE
by Michael Houlihan & Bonnie Harvey | Business Blog
The nation’s #1 wine brand was built without relying on commercial advertising. Instead, while building the Barefoot Wine brand, we used what we termed, “Worthy Cause Marketing.” Every business faces the same problems. How do you get the word out about your product or... SUPPORTING HUMANITARIAN CAUSES IS REWARDING
by Michael Houlihan & Bonnie Harvey | Business Blog
As we scurry around to complete our holiday gift lists, let’s take some time to think about gifts in general and what they mean to us. A gift is more than its material value. Sometimes the least expensive gift has the most value to us because of who it came from and... DECIDE WHETHER YOU WANT TO MAKE A STATEMENT OR A DEPOSIT
by Michael Houlihan & Bonnie Harvey | Business Blog
If you want to make a statement, tell them what you want to say. If you want to make a deposit, tell them what they want to hear. Sounds simple enough, but what do they want to hear and who are they anyway? Every successful business learns eventually that there are a... by Michael Houlihan & Bonnie Harvey | Event
Barefoot Wine’s Founders Do Well By Doing Good The story of how Michael Houlihan and Bonnie Harvey in 1986 launched a scrappy new brand that would transform the US wine industry is one of accidental opportunity and the vision and courage to seize it. “We fell into...