GIVE YOUR PRODUCT A CHANCE
by Michael Houlihan & Bonnie Harvey | Business Blog
When the producers of any product first go into business, they tend to think they are in the production business. In fact, if they are to succeed, they are in the Distribution Management business. Distribution Management trumps production because without it, your... WHERE THE RUBBER MEETS THE ROAD
by Michael Houlihan & Bonnie Harvey | Business Blog
Ever since the beginning of Return Desks and 800 numbers, companies have become more directly accountable to their consumers for quality and value. Before their existence, customers would just buy another brand if they were dissatisfied. Today most companies have a... The 7 Steps of Worthy Cause Marketing
by Michael Houlihan & Bonnie Harvey | Business Blog
Brand recognition is the life blood of any product that passes through distribution channels. Building your brand to the point of significant market share takes years, and conventional advertising can be financially infeasible, especially for new product...