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Distribution: The Distance between a Great Product and a Sale – Part 3

Distribution: The Distance between a Great Product and a Sale – Part 3

GIVE YOUR PRODUCT A CHANCE

by Michael Houlihan & Bonnie Harvey | Business Blog

When the producers of any product first go into business, they tend to think they are in the production business. In fact, if they are to succeed, they are in the Distribution Management business. Distribution Management trumps production because without it, your...
Your Customer Service Department is much more than Complaint Resolution

Your Customer Service Department is much more than Complaint Resolution

WHERE THE RUBBER MEETS THE ROAD

by Michael Houlihan & Bonnie Harvey | Business Blog

Ever since the beginning of Return Desks and 800 numbers, companies have become more directly accountable to their consumers for quality and value. Before their existence, customers would just buy another brand if they were dissatisfied. Today most companies have a...
How to Build a Brand Without Advertising

How to Build a Brand Without Advertising

The 7 Steps of Worthy Cause Marketing

by Michael Houlihan & Bonnie Harvey | Business Blog

Brand recognition is the life blood of any product that passes through distribution channels. Building your brand to the point of significant market share takes years, and conventional advertising can be financially infeasible, especially for new product...
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Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

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About Michael & Bonnie:

Michael Houlihan and Bonnie Harvey help companies become more entrepreneurial. They co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand. Read more about their humble beginnings to their creation of an international best-selling wine label HERE.

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