Positive Company Culture is critical to Growth and Survival – Part 3
UNITED WE STAND!
This is the third part in the series about the original Barefoot culture. Culture really sets the tone, boundaries, and expectations the team has toward your company, your mission and your product. We’ve saved the best for last because having a common cause and...
Positive Company Culture is critical to Growth and Survival – Part 2
CUSTOMER SERVICE AND STAFF ACKNOWLEDGEMENT ARE ESSENTIAL
A company survives and grows due to sales and the loyalty of customers and staff. Sales are based on price, value, dependability, integrity, availability and perception. The basis of perception is image, networking, and more recently, the transparency of the producer....
Making Mistakes Right
DON’T WASTE A PERFECTLY GOOD MISTAKE!
Everybody makes mistakes, so why not take advantage of them? If your company culture does not give permission to make mistakes, your staff will hide them. They’ll want to ‘fix’ it fast and hope you never find out. They may be the only ones who know how to fix it, and...
How to Build a Brand Without Advertising
The 7 Steps of Worthy Cause Marketing
Brand recognition is the life blood of any product that passes through distribution channels. Building your brand to the point of significant market share takes years, and conventional advertising can be financially infeasible, especially for new product...
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