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  • BOOKS
    • The Barefoot Spirit (Audiobook)
    • The Barefoot Spirit (Paperback)
    • The Barefoot Spirit Book Endorsements
    • The Entrepreneurial Culture
    • The Barefoot Startup’s GPS
    • Shelf Smarts
    • Skyrocket Your Sales
  • ADVISORS
  • SPEAKING
    • HIRE MICHAEL & BONNIE
    • Speaking Topics
    • BUSINESS SCHOOL TESTIMONIALS
    • Conference Testimonials
  • NEWS
  • PRESS
    • Contributed Articles
    • Media Resources
    • Media Hits
  • ABOUT
    • CONTACT
How to Overcome the Challenge of Perceived Value

How to Overcome the Challenge of Perceived Value

by Michael Houlihan & Bonnie Harvey | Business Blog

It’s really hard to give folks a good deal. This is especially true when your price matches a point that is not known for high quality. We ran into this perceived value challenge when we started Barefoot Wine. Our concept was to produce a product that delivered the...
Is Conventional Wisdom about Starting a Business All Wrong?

Is Conventional Wisdom about Starting a Business All Wrong?

SHORTCUT YOUR STARTUP

by Michael Houlihan & Bonnie Harvey | Business Blog

For years, we’ve been hearing from the business media about scaling fast, burn rates, and failing fast. Everything is fast, fast, fast! But the Department of Commerce puts the failure rate of new ventures at 90% within the first 5 years! Now, that is failing fast!...
Pyramids Are for Dead Pharaohs – Entrepreneur

Pyramids Are for Dead Pharaohs – Entrepreneur

by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Article

First published on Entrepreneur.com on 7/22/2017 Like most startups, we started out undercapitalized. The only “office” we could afford was our laundry room. We had extra space there because we couldn’t afford a washer and a dryer. Our first desk was an old door we...
​7 Steps to Infuse Entrepreneurial Thinking Into Company Culture

​7 Steps to Infuse Entrepreneurial Thinking Into Company Culture

by Michael Houlihan & Bonnie Harvey | Business Blog

Every company wants to stay relevant and be in the forefront of their industry. This requires an imaginative staff creating new solutions and thinking outside the box. But first you need to change your company culture. This is easier said than done. A positive company...
Forum to Feature Founders of Barefoot Wine

Forum to Feature Founders of Barefoot Wine

by Michael Houlihan & Bonnie Harvey | Business Blog

Best-Selling Authors Michael Houlihan and Bonnie Harvey Will Recount Lessons Learned Building Top Wine Brand at April Cal Poly Pomona Leadership Forum Their book on transforming Barefoot Wine from the verge of bankruptcy to a leading brand became a New York Times...
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Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

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About Michael & Bonnie:

Michael Houlihan and Bonnie Harvey help companies become more entrepreneurial. They co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand. Read more about their humble beginnings to their creation of an international best-selling wine label HERE.

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