by Michael Houlihan & Bonnie Harvey | Business Blog
Michael was interviewed by Fox News Radio on the topic of “Is your office millennial friendly?” To listen to the interviews, please click the play buttons below. Fox News WILM Fox News KCOL Fox News WHBC Who We Are Michael Houlihan and Bonnie Harvey... SKIRTING THE ISSUE
by Michael Houlihan & Bonnie Harvey | Business Blog
There are many approaches to problem solving, but the one we like best requires a multifaceted view of the situation. Sometimes the key to the solution is in the best definition of the problem. Having just one point of view, or relying on your initial impression, can... NAME THAT TUNE!
by Michael Houlihan & Bonnie Harvey | Business Blog
Creating your own terms can better define your niche, distinguish your offering from the rest, and lead your product to success. When we started Barefoot Wine, we didn’t know enough about the conventions of the wine business to define our product within the... GIVE MEMBERS A SOCIAL REASON TO BUY!
by Michael Houlihan & Bonnie Harvey | Business Blog
We are often asked, “What’s the difference between ‘Cause’ Marketing and ‘Worthy Cause’ Marketing?” The most obvious difference is the intention of the marketing. With Cause Marketing, the emphasis seems to be on creating an image that your company is sponsoring a... by Michael Houlihan & Bonnie Harvey | Business Blog
BOISE, Idaho (KBOI) – The founders of Barefoot Wine have a new book out talking about their unique journey of building one of the countries top selling wines. Although it may not have happened if not for the current owner of a Boise restaurant. Michael...